Your makeup isn’t going anywhere. e.l.f. Cosmetics Power Grip face primer grabs hold of your makeup all day long, while giving skin a soft-focus effect for a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and give skin a soft-focus, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.

Why you'll love it:
• Gel formula grips makeup for long-lasting, all-day wear
• Gives skin a soft-focus
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones

Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion


Great for: All skin types


All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting